Taste Numerically has implemented an “Electronic Tongue” Taste Sensor; developed at Kyushyu University. This technology can measure the tastes of foods and drinks by six different parameters and reduce complex flavors into numerical scores. We are incubating several new consumer businesses that will use this technology via web and mobile. Our first killer app involves wine. The premise is that traditional wine scores have nothing to do with your tastebuds. It's a score based on a specific wine taster's subjective likes and dislikes, and most importantly depends onthe taster's preferential taste ranges. Needless to say, a wine critic's opinion is completely irrelevant to you if your prefered taste range is different. This is actually the likely the case. If you've ever bought a case of wine that scored a 97 according to some critic only to discover that you still hated it, then this service is for you. The underlying technology puts you at the center of the universe and allows us to gauge your prefered taste ranges and reorder the world according what you are mostly likely to love. Imagine that, a personalized score to help you enjoy wine even more, or perhaps order wines by both preference and price to ensure you have a great experience at the lowest cost.
We created began a trial wine navigation site for the beaujolais nouveau season in October 2007. Our results have been fantastic. We are currently launching a new wine site where users can find their favorite wines based on our taste data. Stay tuned!